'Hilda' is a lifestyle brand inspired by my late grandmother - Hilda - and by my childhood growing up in South-East Asia. The brand was conceptualised through a journey of rediscovering my Asian and Nordic roots, and under a self-initiated exploration into the lifestyle of both cultures. I found many parallels, and used them to establish a core focus for this brand; authenticity, longevity, and a deep appreciation for natural local materials. For this project, a series of lifestyle products and repeat patterns were made to launch the brand; a 90 x 90cm silk scarf, a large outdoor towel, and a mock candle set.
Desert Colour Variation for 'Sandalwood + Patchouli' Scented Candle. Pattern details inspired by South-East Asia.
Above: Pattern application on candle packaging (in order from left to right) - Sandalwood + Patchouli, Geranium + Eucalyptus, Pink Grapefruit + Peony, Orange + Bergamot.